If you’re unfamiliar with Livio Bisterzo, he is an Italian entrepreneur that is quickly changing the perception of the snack food industry; Livio is the CEO of Green Park Holdings, an enterprising food company established in 2015.
According to a CrunchBase article, Green Park Holdings is predicated on introducing innovative food and beverages to consumers who value a healthy lifestyle. The company prides themselves on delivering a healthy alternative to the snack food industry, which according to Market Watch, a subsidiary of Dow Jones and Company, is projected to be worth $32.8 billion by 2025.
Livio Bisterzo is hoping that consumer spending in this market will translate to increased profits for Green Park Holdings, and he’s relying on Hippeas to drive consumer traffic.
What are “Hippeas?” they are organic Chickpeas that have been described as light, crunchy, and infused with protein. In addition, Hippeas are delicious, they come in a variety of unique flavors like Far out Fajita, Pepper Powder, Happening Hickory, and much more. Marketing Hippeas as a healthy snack alternative has gained significant traction amongst health-conscious individuals, and as a result, Green Park has announced plans to launch 18,500 locations in UK and US markets.
Although they fall outside the realm of traditional snack foods, these organic chickpea puffs have been considered a game-changer in the global snack market. Hippeas is a snack food that leverages clear health credentials and exciting flavors to attract consumers, looking for a change of pace when it comes to food choices. Green Park Holdings has placed a considerable emphasis on appealing to the health, and socially conscious, millennial consumer, and the hard work is paying off.
What can health-conscious consumers expect from Hippeas? In addition to being certified organic, Hippeas are gluten-free, allergen-free, low calorie, and are non-GMO. Obviously, Hippeas are good for your health, but they also benefit the earth; Hippeas are derived from Chickpeas, which are known for releasing nitrogen into the earth, and therefore they are marketed as being not only good for the consumer, but also for the planet. To further drive this point, Green Park is donating a portion of its sales revenue to farmers located in Africa.
Learn more about Livio Bisterzo: https://californiablog.org/content/peas-love-and-giving-back-livio-bisterzo-philosophy